How to Write a Killer: About Me Page
Let’s Chat about one of the most powerful pages on your blog is your About Me Page! This is your chance to tell anyone who is visiting who you are and why they need to follow you. Sadly, this is something that a lot of people overlook but it’s one of the most important pages on your website.
When clients come to you, they want to know who they’re giving their money to. Show them your personal side with an About page that really gets to the heart of your businesses – and yourself.
The key is to always remember that you’re About page may be about you, but it’s for your target audience. What do they want to know about you? What information are they looking to find? And what do you want them to see when they do find it? If your current About page doesn’t answer these questions, you need to update it right away.
Follow these 5 steps and your About Me Page will have you wishing you could hire yourself.
1) Write a strong introductory statement.
– Welcome the visitors to your page and introduce yourself and your business. Also, what tone are you presenting in your introduction? Serious, playful, friendly, etc.…this will convey through you whole entire page and website. You need to know exactly who your reader is and who are you trying to reach with your blog? Have some idea of the person you are writing for.
2) What is the visitor’s needs?
– Now it’s time to build trust with your prospective visitor. Visitors will check out your website to check and see if your products or services is what they are looking or searching for when they come to your website. So, build a rapport with them. Give them your background and get personal. Your readers want to know that they can trust what you have to say.
– Some questions you should consider include: What will they learn for you? Tell them what they can expect to read when you post.
– Why should they follow you.? Give them an enticing reason to follow you. It could be as simple as “if you are trying to find a way to manage your time, then you are on the right site.”
– Why are you here?
– Why do you blog?
– What are you hoping to accomplish by sharing your stories?
– Did you always know that you wanted to be in this business? If so, what were the steps you took to get there? If not, what inspired you to change direction?
– Why do you love what you do? Where does that passion stem from?
– What does it mean to you to do your job? How does it help others?
3) Tell your story.
– Now talk about yourself and your business. The key with this section is to make it read more like a story than a sales pitch. You should be honest and speak from your heart. Explain what happened in your life that made you decide to start this business. What was your goal or mission? What has the journey been like? You don’t need to tell your whole life story, just give readers a taste of the parts that relate to your business.
4) Call to action should be Included.
– We want them to engage everything they see the About Me Page. So, we need to always have a call to action in place. Now, they need you to tell them what to do with that information! A good call to action includes a clear action verb! It might include a link to your active Facebook page or group, ask them to sign up for your newsletter, or it might say click here to work with me. Just make sure that the next step is clear. Always leave them wanting to learn more. Ask them to sign up or follow you on social media. Tell them to do something so that they stay connected to you.
5) Get yourself a brand Photo
– Start off with a brand photo of you. This should be bright, well-frame, positive. This is the first impression people will have of you. You can get a traditional head shop or have someone take you a professional looking one. Just choose a photo that reflects your brand whether its business, family, fashion, silly, etc. Just makes sure it reflects you.
– Then add another picture. The more the merrier when it comes to pictures. Just make sure it’s a good, clear, beautiful shot. Maybe the first image shows your whole team and the second one just shows you, owner and CEO. Or the first image shows your brick-and-mortar building, while the second shows a product. Maybe it’s just two different pictures of you rocking out. Either way, make sure both images are impactful and memorable. In fact, make sure all of the images on your website are impactful and memorable.
The key is to always be you. Be candid and allow your personality to shine through. Emphasize how you live your brand and people will understand why it’s important
Here is a Free Worksheet to Get you started on About Me Worksheet.